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The New Work Ethic: Controlling Your Attention
Columnist David Brooks, commenting in the Dec. 16th New York Times about Malcolm Gladwell’s latest book called “Outliers,” made a statement as profound as it was accurate: “Control of attention is the ultimate individual power,” he wrote. “People who can do that are not prisoners of the stimuli around them.”
But why is that truer now than ten or twenty years ago? Why will it be truer still ten or twenty years from now? As I wrote in May, Internet distractions evolve to become ever more “distracting” all the time — like a virus. Distractions now “seek you out.”
Distractions mask the toll they take on productivity. Everyone finishes up their work days exhausted, but how much of that exhaustion is from real work, how much from the mental effort of fighting off distractions and how much from the indulgence of distractions?
Photo by stevekrh19.
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