Baby Socks For Proud Mamas
Sure, baby shoes are cute. But the truth is, babies aren’t supposed to wear shoes until they’ve learned how to walk.
Rianna Roces-Trinidad and Sheryll Ang-Tiong, the mom-entrepreneurs behind Proud Mama, discovered this fact online. “We’re very proactive moms. We spend a lot of time on the Internet, reading articles. One of the things we learned online is that you shouldn’t be putting shoes on very young children because it restricts the growth of their feet. It’s easier for them to learn to walk when they can feel the ground. When you have very small children, you have the Cinderella syndrome. You put their shoes on yet they fall off anyway. Their feet aren’t built for shoes,” says Rianna.So what’s your little fashionista supposed to do? Go barefoot?
One solution was to buy imported soft leather shoes for their babies, but Rianna says they don’t really work for Philippine weather. “They’re too hot. When you take off the shoes, your baby’s feet are sweaty.
They came up with the perfect product—Funky Feet, baby socks that look like shoes. They designed the socks together, taking inspiration from actual shoes that they like, shoes they bought for their kids and shoes they wish they can buy for their kids. Soon they had five designs: Little Miss Mary Janes, Fashionista Flats, Super Sneakers, Li’l Loafers, Retro Ruffles and Bows On My Toe. Each design comes in five colors, to match your baby’s different outfits. “The colors that we chose are the colors that our kids wear most often. They really complete the whole outfit,” Sheryll said.
Rianna and Sheryll are selling online, through their Multiply site. Rianna said, “We were surprised at the activity on Multiply. It’s a very alive community. It’s so active.”
Photo from Funky Feet.
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