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Fitness Gadget Tracks Every Calorie


Fortune Small Business:

After falling in love with the Nintendo Wii’s physically demanding sports games, serial entrepreneur James Park, 32, started to ponder other ways to combine video games and fitness. The result: a $99 lipstick-size gadget that clips on to your clothes and uses a motion sensor to track everything from steps taken to sleep patterns and calories burned.

The Fitbit Tracker then uploads the information to a wireless base station, which relays it to a Web site for analysis.

Park reckons the Fitbit motivates people to get in shape by letting them track daily exercise – a study in the Journal of the American Medical Association found that using a pedometer increased exercise rates by 27% – and compare themselves with other users online.

Photo by FitBit.

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  • That is a very cool and interesting idea! I bet a lot of people will snatch those up especially being the new year and all those people who made loosing weight a new years resolution or just simply exercising in general more as their new year’s resolution.

  • Very interesting. Everyone is always trying to lose weight, so there is a real market in weight lose products. Thanks for sharing.

  • A perfect way for those who are already too obsessed with fitness and wellness to become even more obsessed.

  • Wow, a wonderful idea. I wonder how exactly they calculate the burnt calories and how precise the results are. I guess that gizmo together with a gps device that’s uplaoding all the data to a similar online interface would make for a nice combination and Orwellian 1984 Big Brother ideas!
    Thanks for sharing!

  • This seems lile a cool idea. Dieting can take a ton of time and thought most programs say they are simple but I watch people constantly trying to figure out if they can take another bite of their dinner or not.

  • i think i need this new gadget to monitor my calorie and i hope this is not to expensive coz i really want to have this for health reason. interesting!

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