Due to today’s challenging economy, stay-at-home moms — many of whom are highly educated, experienced and motivated — are jumping back into the workforce, but they are choosing their new-found careers very selectively. Paperly, a Chicago-based direct sales business focused on the stationery industry, provides opportunities for stay-at-home moms who do not wish to abandon the lifestyle they currently enjoy.
With husbands worried about their jobs and holiday bills arriving in the mail, stay-at-home moms want to do what they can to contribute financially. Yet, they are not ready to abandon the various roles they play in their lives: mom, wife, friend, etc.
Therefore, non-traditional careers, which provide flexible, at-home work schedules, are growing in popularity as financial times toughen. One such career track, the direct selling industry, best known by last generation’s stalwart companies Avon and Tupperware, has seen its business swell historically when a recession hits, according to the Direct Selling Association.
A fresh crop of direct-sales companies, such as Tastefully Simple (easy-to-prepare gourmet foods), Lia Sophia (jewelry) and Paperly (personalized stationery), are now the ones experiencing dramatic growth.
“We have seen a surge in moms asking how they can make legitimate money while staying at home,” says Cindy Rudman, co-owner of Paperly. “They have told us they want to help pay-off holiday bills without sacrificing being a mom.”
Logo from Paperly.