Mom Turns Fitness Into Million Dollar Franchise
After her son was born, Lisa Druxman wanted to stay home with her kids, but she still needed a full time income.
One day while walking with her baby in his stroller, she had an “ah-ha!” moment when she realized she could start a business teaching classes that helped other moms get back into shape.
That day, in August 2001 she came up with the name of her company…Stroller Strides.
Lisa Druxman wasn’t aware that her business idea would fill a need across the country. Mothers who needed to get back into shape after having their babies were also looking for support from other mothers. Lisa’s classes would fulfill that need.
Lisa initially started offering classes to a few moms around her San Diego neighborhood. One day the local news called her because they needed someone for a new story the next morning. In the news interview she was able to pitch her small Stroller Strides business. Because she was just starting out, she had to put her personal email and phone number on the screen of the T.V. When she got home she had 75 emails.
She realized this was a great opportunity.
Photo by Stroller Strides.
Click and Inc on January 16th, 2009 10:32 am
This is a great idea. If you can build your own business and do what you want to do then more power to all of those who can. It can be rough to be an entrepreneur, but this is a great example. Good luck to everyone.
Jaclyn on January 18th, 2009 11:09 am
that is an awesome story. there are many moms everywhere who are always looking to get into shape after they have their baby. it’s inevitable, unless you are one of the lucky one’s who looses it all right after the baby is born…your gonna want to look for a program to get back to where you were before baby or at least as close as you can get.
cassy on January 21st, 2009 4:24 pm
that is nice to hear,will most of moms now are into fitness program to have a nice and shape body, good luck guys and conrats on your sucess of having a healthy body!
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