Action Toys Inc., a subsidiary of Action Products Int’l, Inc., appointed Cupcake Lane Bakery(R) the official Crazy For Cupcakes(TM) bakery in the west. Crazy For Cupcakes(TM), an award winning line of soft toy cupcake like play products, is an all-new line of mix ‘n’ match customizable scented cupcakes and unique accessories available at retailers nationwide or online at Cupcake Lane Bakery(R) created real edible cupcakes from the multi-color fun designs from the toy line which were distributed and enjoyed by Action Toys’ representatives at a recent annual sales meeting.

Laura Qualls, President and founder of Cupcake Lane Bakery(R), commented, “We were honored to be appointed the official Crazy For Cupcakes(TM) bakery in the west. We enjoyed bringing the toys to life in real edible form. We often create cupcake designs from the ideas of our customers as well as offer a full line of designer made cupcakes daily. We liked the Crazy For Cupcakes(TM) toy line product so much that we are actually selling them in our bakery. The whole idea of working with Action Toys Inc. fits into our plan of growing into a national bakery through brand building and franchising. These types of partnerships fit our goal of baking quality designer type cupcake products which are all available on our website”

Crazy For Cupcakes(TM) allows children to build their own style designer cupcake with changeable cupcakes, frostings, cupcake cup and toppings. Interchangeable parts allow for any imaginative combination offering multiple layers of creative combinations of cupcake building. Continue reading.

Originally posted by Cris Zimermann on January 21, 2009 in Franchise Site.


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