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Monetizing YouTube Videos
One of the questions on everybody’s lips right now is how to monetize online videos in a way that is not detrimental to the quality of the video itself, and which actually spices the interest of the viewer.
There is not an easy way to solve this dilemma. The team behind TadCast believes that product placement ads are the best bet, and the site has been put together in order to highlight the advantages of such a system.
For example, ads of this nature do not take over the screen, nor do they keep the viewer waiting on his seat for what seems like an eternity before the actual video commences.
The site hopes to become an online resource where advertisers can post products that they want to publicize through product placement.
Filmmakers will then be able to browse through the available postings and choose a product that they feel they can advertise successfully by organically incorporating it into the video.
Photo by YouTube.
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JT on January 22nd, 2009 9:21 am
Just to let you know, that picture is of the host Corrine from Threadbangers. I don’t think they have significant youtube revenues, but they sure do have product placement; sewing machine maker janome makes them a branded machine and it’s often on the show.
Curt on January 22nd, 2009 9:23 am
I think video needs to be acompanied by text is order to create enough value to build a repeatable customer base.
Jaclyn on January 22nd, 2009 9:32 am
I agree that the quality of videos on the web need to be enhanced and made better. there’s nothing more irritating then trying to watch a short video on the web that first you have to wait forever to download, and then half way through the video it pauses, and then when it come’s back to play it has skipped a few second’s of the video. it’s highly irritating!
cassy on January 22nd, 2009 5:11 pm
i agree on what jaclyn is saying, its really irritating to wait how many minutes just to watch the video,some times it wont load if you wish to load it, it really need to be change and improve more, coz many people are using youtube like me!
SEO Software on January 23rd, 2009 8:42 am
lol, this reminded me of the product placement in Wayne’s World!
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