Entrepreneur’s Story Shows How To Build A Biz
In 2002 Robb McMahan’s wife Lisa, an enthusiastic cook, prepared one of her signature Thanksgiving Day dinners. Like many kitchen floors, the McMahans’ floor was beautiful to look at but uncomfortable to stand on for any length of time.
By the time dinner was ready, Lisa’s legs and lower back hurt so much she hardly enjoyed the meal. They agreed that a solution had to be found.
Robb and Lisa went in search of a kitchen mat she could stand on while preparing meals to help her avoid fatigue or discomfort.
Much to their surprise they found many floor mats, but none that would really address Lisa’s needs.
After many late nights and hundreds of prototypes Robb finally hit paydirt, which led him into the anti-fatigue mat business.
His first mats went on sale in 2005. He had addressed an important ingredient for entrepreneurial success: Create meaningful solutions to improve the lives of others.
He knew that if his wife had needed an anti-fatigue mat, there had to be many folks out there who suffered while standing in the kitchen for long periods of time. Thus GelPro.com was born
With limited financial resources to work with, Robb turned to the Internet to help him build an infrastructure to reach his market.
Once he built his website he started reaching out in every possible direction to build his company. To reach his market he used Search Engine Optimization, Google pay-per click, and blogs.
Continue reading: “Entrepreneur’s Story Shows How To Build A Biz”
Photo by Stand In Comfort.
Jaclyn on January 23rd, 2009 4:49 pm
I love this idea!!! i just love it. i have the same problem at my house, everywhere you go there is nothing but hard wood floors and thick ceramic tile…it’s beautiful but it’s horrible to stand on for any length of time. especially when i was pregnant…it hurt my legs and back so bad it was unbareable! i would buy a ton of these mats…one for every room in my house that way i wouldn’t have to move one mat from room to room. this is just an awesome idea!
Matt-CapForge.com on January 23rd, 2009 10:44 pm
It’s great he found success but strange it took so long or that he had to “invent” this as padded floor mats are standard issue in commercial kitchens in restaurants everywhere and readily available for sale from restaurant suppliers.
cassy on January 27th, 2009 10:38 pm
that was a great a product for kitchen home,it gives us very comfortable when we stand on that mat,what a great idea, i hopw its not too expensive! thanks for posting!
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