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New Way to Market Weightlifting
photo credit: ericmcgregor
A London gym called Gymbox has come up with a new gimmick to differentiate itself from the competition: instead of lifting weights, you can lift humans.
Wearing Lycra catsuits which label their weight, they sit on specially adapted machines and shout words of encouragement.
The “dumbbells” include two dwarfs – 32-year-old Arti Shah, who weighs just [63 pounds] and 64-year-old Mike Edwards, who weighs [112 pounds].
At the other end of the scale for those with stronger muscles is [336 pound] Matt Barnard, 37.
Just don’t drop the dumbbell!
[youtube]http://www.youtube.com/watch?v=AJrgYciqpGw[/youtube]
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Jaclyn on January 27th, 2009 2:56 pm
I almost don’t know what to say about this post. that is both very interesting and comical all at the same time. can you imagine walking into a gym and seeing people lifting other people as their work out method? i’m sure it work’s great just like the weights do, i mean it’s the same thing/concept, just different that’s all.
cassy on January 27th, 2009 6:45 pm
very interesting post for men who loves to become a bodybuilder,but for women like me i dont think so! but i do visit gym for my exercise.
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