A&W Restaurants, founded in Lodi, CA in 1919, will kick off its 90th anniversary celebration by announcing its plans to open 15 state-of- the- art drive-ins in 2009 during the annual International Franchise Association (IFA) Convention being held here starting Feb. 14, 2009.
The iconic A&W Restaurants brand, which pioneered the drive-in concept with such All American Classics as its famous A&W Original Draft Root Beer, Papa Burger, Coney Dog and the one-of-a- kind Root Beer Float, is now rolling out new “Drive In Concepts.” This provides customers the ultimate drive-in experience named “Three-D Drive In: Drive- In, Drive-Through, Dine- In.”
“Literally millions of Americans have an A&W story they can tell whether it was their first frosty mug of A&W Root Beer or their first experience at a drive-in,” explained Ben Butler, president of A&W Restaurants. “We are creating new memories for new generations by bringing back our classic drive-in in a contemporary way.”
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