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Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention.
The latest is a McDonald’s outdoor campaign by DDB New Zealand that promotes the new McDonald’s Shaker Fries (the ones that come in a bag and you shake them with the spices before you eat them) just as the customer’s car gets a bit of a shake at the speed bump.
Photo by DDB New Zealand.
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Jaclyn on February 10th, 2009 10:41 am
That is a unique and clever way of advertising. I’m sure it does get the message across more effectively as they said…people have no choice but to slow down when going over those bumps. I’ve yet to see this type of advertising but i think it would be beneficial it all types of business’ especially the one’s with drive through’s like fast food places and bank’s.
cassy on February 10th, 2009 5:38 pm
I agree with Jaclyn, its really a clever way of advertising. People will surely notice it…
cassy on February 12th, 2009 4:58 am
that is a good marketing strategy to make a big sales for fries, what a brilliant idea!
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