Don’t Kill Your Emails
photo credit: Mzelle Biscotte
When you send email, do you use boring subject lines?
The success or failure of your email marketing campaign can often be determined by two little words – subject line. Most of the time, people decide to open or trash the email solely based on what the subject line says or how long it is. Understanding Marketing is here to help take some pressure off by giving you some guidance on how to write the best possible email subject line.
Rather then putting something such as “place your order here” as the subject, try using an attention-getter, something that captivates your audience and entices them to actually open your email and read on. Use phrases like “limited time offer”, “big sale ends Saturday” and “discounts up to 70 percent”. You may also want to try using name recognition in the subject, this creates a personal message for the reader.
larry on February 12th, 2009 11:16 pm
That was a great post…subject lines are very important element of email campaigns.
cassy on February 13th, 2009 12:25 am
i dont know what this post is trying to tell us, but for me i used email when i send message to my sister abroad and to all my friends,i have lots of email on my inbox,but i dont trash even one of them, coz i think maybe i will need them someday, that is why i just leave it their and let my inbox full ,onething why my email inbox is full,coz i dont have also time to read all of the email from my friends and other closed friend people,but putting some of my email on the trash no way,for all of them are important!
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