There’s much to be said about a book that makes you pull out a pen and paper to start jotting notes and jump-starts your mind to examine the work you do, why you do it and how it makes a difference in the lives of others.
That’s exactly what It’s Not What You Sell, It’s What You Stand For by Roy Spence Jr. does.
It aims to motivate people to create or find work with a purpose that allows them to make money whether they’re an independent contractor, a small-business owner, a CEO of a billion-dollar enterprise or head of a non-profit organization. It’s about having a purpose in what you do. That, Spence argues, is the secret of extraordinary companies.
The heart of the book revolves around ways to develop a purpose statement. And that comes down to lots of soul-searching mixed with sleuthing. He asks, “Why do you do what you do? Why is that important to the people you serve? Why does the existence of your organization matter?”
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