The European subsidiaries of the Australian brand of clothes, accessories and equipment for surfing Rip Curl from Hossegor has now the right organization to reply to the falling demand meet in 2008 on the old continent.
While Germany, Italy and European countries continue their ascent, France suffers a drop of 5%, as the United Kingdom 20% and Spain 12%.
Besides, those 3 countries represent more than half of Rip Curl sales in Europe with customers having different profiles.
In order to better reply to customers’ expectation and to be reactive on those very mixed markets, a new organisation has been settled in Rip Curl Europe.
This organisation gives priority to two entities: A person in charge of products and marketing and the other in charge of logistical and products identification.
The strategy for 2009 , which may be difficult, is first to keep customers and to offer a high quality of services in all selling places of the network.
Therefore, a new warehouse has been created in Hossegor .