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What’s Hot At Toy Fair
David Lidsky at Fast Company is reporting that the hot items out of this year’s Toy Fair are action figures.
“They were buyers’ number-one request,” says Marian Bossard, a VP at the Toy Industry Association, the fair’s host.
If that strikes you as kind of low tech for kids who are wired younger and younger, silly rabbit, these aren’t just for kids: “A true action figure is for 18- to 35-year-olds,” Bossard explains.
The trend is also part of a back-to-basics movement in toys that pushes kids to use their imaginations. “Simpler toys are in,” says Justin Discoe, cofounder of Sprig Toys, which debuted its kinetic energy-powered toys at last year’s fair. “Let kids fill in the gaps.”
Photo by dvice.com.
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Jaclyn on February 17th, 2009 11:33 am
You know… i’ve always’ said that your never to old to play! meaning, even as adults we need to learn how to still play and laugh and have fun, wether it be with action figures from this company, coloring in a coloring book, playing monopoly or whatever…it’s still important as adults to have fun and act like a kid sometimes.
cassy on February 17th, 2009 7:57 pm
i agree to jaclyn,even if we are old we still need to experience to play and enjoy the games like a kid,coz playing and knowing whats hot and new today and what the latest toys is not just for kids only, we should still try it and enjoy like a kid,we dont need to be young us kid just to play games.enjoy life while it last and have fun!
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