Herbalife will debut its interactive sampling mobile at the Amgen Tour of California, of which Herbalife is the official nutrition company and presenter of the sprint jersey.
Wrapped in Herbalife logos and colors, the refrigerated unit will allow Herbalife independent distributors at each stage of the race to sample Formula 1 protein shakes, along with other products. The unit also features BMI measurement for body composition and fitness-oriented video games for consumers to enjoy in a lounge-like atmosphere.
The mobile unit will travel to other company-sponsored events throughout the country. Herbalife worked with NRG Marketing, LLC to create the branded mobile unit.