College Pro, North America’s largest and most successful student painting company, trains thousands of college students for jobs as franchise owners every year. In order to better reach and recruit college and university students and recent graduates College Pro partnered with ChannelNet to implement advanced features on the Web to better inform students, and their parents, about franchise opportunities.
College Pro’s mission is to provide exceptional management and leadership training to young entrepreneurs through real-world business experiences. The Internet is an integral part of a college student’s everyday life. A critical strategy for College Pro’s 2009 student recruiting season is to showcase student entrepreneur testimonials via video, as well as greatly improved frequently asked questions (FAQs) and information to better qualify franchise candidates. In addition to upgrading the Website experience, College Pro has enhanced the Franchise Microsite capability, so newly recruited student entrepreneurs can showcase their new business locally online and Homeowners can schedule estimates online.
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