Make your Message Stick
photo credit: Vlad the Impala
Do you ever find yourself humming an old advertising jingle you remember from childhood? It’s a common occurrence for all of us. Some things just stick in our minds, seemingly forever. But what makes one marketing message stick while hundreds or even thousands of others are barely noticed or immediately forgotten?
How can you make your marketing message stick? Try bringing out the emotion. You can do this by making them laugh, causing surprise and shock, or by tugging at their heart strings a little. This creates the opportunity for your message to always be memorable to them.
Pek Pongpaet on February 23rd, 2009 10:54 am
I’ve been a reader of your blog for a while now and thought you might find this presentation I made on “How To Make Ideas Stick” very applicable to your blog post
http://www.slideshare.net/wushupork/how-to-make-ideas-stick
Mark Bantigue on February 23rd, 2009 7:48 pm
humor, outrageous, taboo, amazing, secrets — these things make messages stick. in this overly politically-correct, please everybody, i don’t want to make a stand and remain neutral, and fake-responsibility of times, something slightly off sticks. great post.
cassy on February 23rd, 2009 11:11 pm
interesting site to visit,thanks for posting.
Leave a Reply