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The Four P’s for Growing a Business
If you are looking to grow or expand your business, where can you look? Start with the Four P’s of Marketing.
Product:
What else do your customers want?Promotion:
How can you grow your existing customers’ awareness of your products, so they help you grow?Place:
What other geographic areas make sense to serve?Price:
How long has it been since you evaluated your pricing structure?Photo by woodsy.
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Jaclyn on February 24th, 2009 8:10 am
Those are very good points of business today. especially the place and price. in today’s economy you really have to evaluate your prices more often then you normally would to make sure your staying in the loop, and it’s about time for most if not all businesses to re-evaluate their geographic areas of marketing, because what once was not their area of choice…maybe should be today.
Angela Shupe on February 24th, 2009 9:04 am
Besides helping grow your business, the 4 P’s sound like a great way to also reevaluate and adjust a business which might be in a slump because of the recession.
Geoelement on February 24th, 2009 9:17 am
Looking at the way business are growing today, a fifth dimension – ‘Participation’ seems to become important.
It lets the business view its consumers not merely as ‘consumers’ but as active partners in promoting business and giving feedback in improvements.
Bill Dueease on February 25th, 2009 2:32 pm
We have been describing the Four P’s for over 10 years and it is great to see you publish these simple, yet very effective guides to success
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