Business Opportunities Weblog

The Small Business Marketing Guide

By on February 26, 2009 in Administrivia

The Small Business Marketing Guide is a one-stop, do-it-yourself resource here to help you grow your business. This guide is your source for tips, inspirational real-world examples and how-to articles by small business marketing experts as well as helpful resources for designing your brand identity, creating marketing materials, launching direct marketing promotions and building an online presence.

I’m on of their small business experts, so please check it out!

My first post on the site is about split testing your direct marketing. Here’s a preview:

Unlike nearly all other forms of marketing, direct marketing allows you the unique opportunity to test the success of not just the complete marketing effort, but discrete pieces of the marketing program individually. This is called split testing.

A split test is a head-to-head test between two different versions (or variables) of a specific element of a direct marketing program. For example, when split testing a direct mail piece, you would send out two versions of the same sales letter.

Both letters are almost identical, except that one includes a bold headline that asks the customer to order. Both include different website URLs to visit to place an order. Each of the website order pages look and act exactly the same. The purpose is to record which sales letter the customer responded to. This type of split test would allow you to discover which of the two sales letters was most effective, the one with the headline or the one without.

Read the rest.

marketing

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

Another Idea: How to Start a Direct Marketing Sales Business

  • cassy

    thanks dane for always making a great post for a good business opportunity,this marketing guide for small business is really important,coz it gives a good guide on how to market the product or make a good marketing strategy,thanks dane for always posting a good article here in the business blog,keep it up!

  • http://wahm.business-opportunities.biz Angela Shupe

    Congratulations on being one of their experts! I’ll definitely give it a look, too. :-)

  • Jaclyn

    Congratulations on being on their site as an expert! that is great for you. also…that sound’s like a very interesting and most helpful site for small businesses to go check out. it sound’s like it could offer them a lot of great tips and tool’s for working their business and even marketing.