Here’s a story real life company that’s doing the equivalent of selling ice to eskimos, selling bottled NYC municipal water to New Yorkers:
Two teachers on their lunch break scanned a refrigerated shelf inside a Manhattan coffee shop lined with drink bottles: Naked Juice, Perrier, Smartwater, New York City tap water.
“Tap water?” said Alison Szeli, 26, picking up the clear plastic bottle with orange letters: “Tap’d NY. Purified New York City tap water.”
She studied the description: “No glaciers were harmed in making this water.” She compared prices: Smartwater cost $1.85. Tap’d NY was 35 cents less.
Szeli and her co-worker went for tap, carrying the bottles to the cash register.
Crazy!