Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

photo credit: juanma.

We all want to sell more, I mean, that’s what all this marketing stuff is about. There is a secret to selling more of just about anything to just about anyone, but it’s not really about your product or service – the secret to selling anything to anyone is to help them get what they most want.

While most businesses do push the aspects of benefits of a product over features and human desires over product descriptions it still at heart is wrapped around the business needs and wants. We are suggesting that you figure out exactly what your CUSTOMERS wants and needs are.

Wrap your business completely around your customers wants and needs rather then your own and you will ultimately come up with selling more of your products and services.

When you turn yourself into a viable resource for your clients and customers to better their business and personal goals, you enable yourself to sell more of your products when in reality you didn’t have to actually SELL a thing.

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Originally posted by Jaclyn Wells on March 2, 2009 in Ideas.


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