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Taco Truck Does Twitter
photo credit: pheezy
400 customers each night. A wait of sometimes two hours.For a taco?
Yes, this is the frenzy that accompanies Korean taco trucks in the Los Angeles area. And the reason is the way it gets its word out. Starting last November, Kogi Korean BBQ-To-Go, the vendor that sells the $2 taco with spicy pork, chicken or tofu soaked in red chili vinaigrette and doused with kimchi, “capitalizes on emerging technology by sending out Twitter alerts so fans know where to find it at any given time,” according to a New York Times article last week. Its marketing plan included having someone be in charge of social networking.
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cassy on March 3rd, 2009 3:50 pm
im not surprised if this taco truck business will became a big hit and success ,coz we all know what twitter can do for the business to become successful and more profitable.
Sharon Wilson on March 3rd, 2009 5:21 pm
Twitter has become a great source of advertising for just about any business. Great post!
vishalkalia on March 3rd, 2009 11:45 pm
the power to twitter at its best. i think “general public” will embrace twitter much faster than 5 years as stated by twitter founder
Jaclyn on March 4th, 2009 8:45 am
Hopefully the power of twitter will increase the taco truck business for him. it seems to help out many other businesses, so this was probably the best thing that he could have done for his company by joining twitter and putting his business out there for more advertising.
Rich on March 4th, 2009 10:23 am
Let’s see. 400 customers x $2 a taco…that’s $800 a day if they only buy 1 taco each! That’s probably $500 a day after costs…that’s $2500 a week! That’s $130,000 a year…..selling tacos. And because he uses a truck he pays no rent and always has the best location, location, location! Whoodathunkit?
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