MaryPat Kavanagh could be considered a Mompreneur Extraordinaire. She’s a mother of 4 girls, runs several businesses, and is an advocate for home-based business moms. She does admit that it hasn’t always been easy. Kavanagh, who has extensive experience in marketing and small business, has owned retail companies, restaurants and consulting practices since 1989. She also married, divorced, remarried and started a family.
In 1999, she opened Strategic Results Marketing LLC, an expert marketing firm that specializes in entrepreneurial strategizing and planning. She admits that in the beginning, she did not market her company to the mompreneur. “I hadn’t even considered that particular segment of the workforce. I sort of fell into the old-fashioned way of thinking that my target population should be men or women without kids,” she says.
For many years, she continued to raise her family while running and developing her business. Her specialty became social media marketing. Then something changed. “In October of 2008, I was working with my business coach, and I began to realize that as a business woman and mom, I had different values and goals than most men and single women entrepreneurs. We aren’t looking for the fancy cars or exotic vacations as much as we are looking to benefit our children. There was virtually no support for us at the time,” she remembers. “It was then that I decided that I needed to step up to the plate and help to empower other mompreneurs.”
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