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Entrepreneur Finds Her Niche In Salad Dressing
It’s a recipe any entrepreneur would salivate over: Find a niche. Add liberal amounts of food industry experience, a dash of chutzpah and a catchy name.
And a great-tasting product doesn’t hurt, either.
Those ingredients have whipped up a hit for Dorene Humason of Folsom. In less than two years, her Chinese-inspired salad dressing mix – Jaden – has landed on hundreds of store shelves across California, including Nugget, Raley’s and Save Mart.
Today, Humason sells about 200 cases a month of dressing packets. She declined to discuss company profits but said she hopes to boost sales to 500 cases a month.
Photo by The Sacramento Bee.
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Jaclyn on March 18th, 2009 6:31 am
There are a lot of people who love salads…i am one of them. i love garden salads with the perfect italian dressing, and i love ceaser salads…but the dressing has to be just right! I think that would be a great niche to get into is the dressing niche. there are so many times i can recall hearing someone in the grocey store talking about how they wish someone would market some dressing that they had at a restaurant.
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