Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Readers Digest:

The goal of Amy Michelle Bags is to accommodate the travel needs of both the baby and mom and be fashionable at the same time. The saturated markets of baby products and women handbags did not offer an organized, functional baby bag that was also sophisticated and elegant.

“Instead, a mom who chose organization and function, sacrificed her style and elegance; a mom who chose elegance and sophistication, sacrificed organization and function,” Herbert added. “Motherhood requires many important sacrifices, but we believe choosing a baby bag should not be among them.”

Wright and Herbert, were friends throughout their M.B.A. graduate program at the University of Colorado, and often shared the desire to be successful entrepreneurs. But it was not until after Michelle had her second child, and joined Amy for dinner, that their calling came into focus. Michelle removed her day planner from her bag—an attractive, expensive designer bag marketed as a baby bag—only to have some of her baby’s necessaries and personal items spill onto the restaurant floor.

Wright commented that although Michelle’s bag was pretty, it lacked organization and function. Amy wondered why Michelle chose to carry it. Michelle explained there were a variety of “diaper bags” with plenty of space to store bottles, diapers, a change of clothes for the baby and the like. And there were a few designer bags that were stylish and fashionable, but none provided the organization and function a mom needs. Later conversations with friends and their market research confirmed Michelle was not alone in her shopping experience, and thus the foundation for this company was born.

Photo from Amy Michelle Designer Baby Bags

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Originally posted by Angela Shupe on March 12, 2009 in News.

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