March 24, 2009

Mompreneurs Provide Hand-Made Baby Gifts for Jennifer Garner and Ben Affleck

PR Web: Baby Swags is a well known marketing and public relations company that specializes in celebrity gifting for work at home moms and the products and/or services they create. Baby Swags along with mompreneur clients have provided mom-inspired baby gifts to actress Jennifer Garner and actor Ben Affleck after the birth of their second […]

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Amway To Replicate China Strategy For Biz Growth In India

The Economic Times: The $8.2 billion Amway Corporation, the world’s largest direct seller, does not have a CEO. Instead, at the company’s Ada, Michigan-based headquarters, two very contrasting personalities cohabit what has come to be known as the ‘Office of the Chief Executive’. The coy chairman Steve Van Andel and the flamboyant president Doug DeVos

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Samsonite Store Opens At Malta

DFNIonline.com: The luggage and travel accessories outlet opens in the Schengen departures zone at Malta International airport. A Samsonite boutique has opened in the Schengen departures area at Malta International airport. The franchise includes the brand’s mid- to high-price ranges and is part of the continued retail expansion at the airport. The airport now also

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You Are Your Own Brand

My second post is up on the The Small Business Marketing Guide. This one is about branding your small business. Large corporate businesses have one advantage over small businesses: they have more people and resources. Because they’re such vast collections of individuals, and it can be difficult for consumers to understand an organization that large,

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