Mortgage Alliance Franchising Inc. today awarded a franchise to Kelly Porter, based in Edmonton Alberta which will now be known as Mortgage Alliance, Upright Mortgage Services.
“It’s very gratifying to see our franchise program grow with such great momentum – it extends the Mortgage Alliance brand at street level, and with the strength of companies like Kelly Porter coming on board, we know that each of these new members are going to be a success” says Vice President of Business Development Laura MacLennan.
Already the largest independent mortgage brokerage in Canada, Mortgage Alliance has set its sights on being recognized as the preferable alternative for Canadian consumers when they look for a mortgage. “Awarding franchises to quality professionals is a great way to build the Mortgage Alliance brand right in the community, and emerge as the company that consumers think of first when they think mortgage” says Mortgage Alliance President and CEO Michael Beckette.
“As an established mortgage broker and knowing what I know about the industry, there was only one choice for starting my franchise business – Mortgage Alliance. Their passion and commitment towards building the first consumer recognized brand, backed by their years of experience as the industry leader, and the depth of their resources presented me with the best opportunity to grow a successful business”, said Kelly Porter. Kelly was previously with Dominion Lending Centres.
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