When Economy Sours, Tootsie Rolls Soothe Souls
Raymond Schneider politely elbowed his way through crowds of customers as he made for the bulk candy bins at Dylan’s Candy Bar across from Bloomingdale’s in Manhattan.
Since he was laid off in December, Mr. Schneider, a 33-year-old interior designer, says he has become a “gummy junkie,” stocking up on sweets every time he shops for groceries.
“Sugar is comforting,” he said as he scooped Red Licorice Scottie Dogs into a plastic bag. “There’s nothing more stressful than growing financial insecurity everywhere.”
The recession seems to have a sweet tooth. As unemployment has risen and 401(k)’s have shrunk, Americans, particularly adults, have been consuming growing volumes of candy, from Mary Janes and Tootsie Rolls to Gummy Bears and cheap chocolates, say candy makers, store owners and industry experts.
At Candyality, a store in the Lakeview neighborhood of Chicago, business has jumped by nearly 80 percent compared with this time last year, and the owner, Terese McDonald, said she was struggling to keep up with the demand for Bit-O-Honeys, Swedish Fish and Sour Balls.
“People may indulge themselves a little bit more when times are tough,” said Jack P. Russo, an analyst with the Edward Jones retail brokerage in St. Louis. “These are low-cost items that people can afford pretty easily.”
Photo by The New York Times.
Jaclyn on April 7th, 2009 2:05 pm
It is true that when stressed, sugar substances do help. I’m not exactly sure why, but they do just seem to make you feel better. However, you must be careful as after so many sweets for a prolonged period of time, one may need to start thinking about joining a gym.
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