Passion Parties: A Passion For Marketing Success

Las Vegas Sun:

Barry Manilow headlines at the Las Vegas Hilton and always provides the music, but last week a local company supplied the passion during its national convention, which took place at the storied resort.

Passion Parties, the Las Vegas-based company that sells sensual products throughout the United States at in-home parties, hosted more than 1,200 representatives at a weeklong convention. At a time when convention business has been down, Passion Parties showed a 25 percent increase in attendance over last year.

The company spared no expense as it cost more than $1 million to orchestrate the week’s activities.

Pat Davis, president of Passion Parties, said the company uses almost all Las Vegas-based companies — from the decorators to the production company that stages the elaborate awards banquet — to arrange the week’s events.

“Even though we are based here, we could go other places,” Davis said. “We really want to support our city, and it’s also good for us because it’s a great destination city and we can have all of our staff on board.”

Screenshot from Passion Parties


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