Business Opportunities Weblog

Video: Better Direct Mail

By on April 7, 2009 in Ideas

If you’ve ever thought about spending money on direct mail marketing, you’ve probably wondered why some direct mail gets tossed immediately into the garbage.

Pitney Bowes has an informative and entertaining video that shows why some mail gets opened, while others don’t.

mail video

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

Another Idea: How to Start a Direct Marketing Sales Business

  • Jaclyn

    That was a very interesting video, and sounded just like me when sorting my mail. I am big on if it’s boring, if it’s not even addressed to me or more irritating if it’s addressed to “the resident of the house” i have a name people, then it immediately goes into the file 13 pile and is never seen again except by the garbage men.

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