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Video: Better Direct Mail
If you’ve ever thought about spending money on direct mail marketing, you’ve probably wondered why some direct mail gets tossed immediately into the garbage.
Pitney Bowes has an informative and entertaining video that shows why some mail gets opened, while others don’t.
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Jaclyn on April 8th, 2009 7:02 am
That was a very interesting video, and sounded just like me when sorting my mail. I am big on if it’s boring, if it’s not even addressed to me or more irritating if it’s addressed to “the resident of the house” i have a name people, then it immediately goes into the file 13 pile and is never seen again except by the garbage men.
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