Curves International Recognized As 2009 Franchisor Of The Year

Merinews:

The American Association of Franchisee and Dealers (AAFD) announced Curves International, Inc, as AAFD’s Franchiser of the Year for 2009.

Curves International is the franchiser of Curves fitness centers, the world’s largest fitness network with nearly 10,000 franchisee-owned fitness clubs serving four million women worldwide. Curves is also one of the fastest growing franchise companies in history.

Notwithstanding the challenges of rapid growth and dynamic involvement in multiple channels of distribution, the company has embraced a collaborative culture with its franchise network and has enjoyed a very positive relationship with its members as a result.

AAFD Chairman Robert Purvin cited Curves’ exemplary franchise culture as the primary focus of the AAFD’s recognition, “Curves management has encouraged and supported the organization of an independent franchisee association, including a willingness to engage the association’s elected leadership.”

“In the 15 years that I have been representing franchisee associations, my experience with Curves International has been utterly unique,” said Ron Gardner, the attorney for Circuit Fitness Association (CFA). “The company has supported a completely independent association, both financially and through open and continuous access to Curves’ senior management and have embraced the CFA as a valuable source of information. That’s contributed to noticeable improvements in the system for both the franchisees and the franchiser—exactly how a healthy franchiser/franchisee relationship should work.”