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Mail That Caters To Kids With A Side Of Education

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Facebook Fan Pages are changing marketing for the better. Watch this video and find out how.

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Three Generations Of Threads

keloland.com:

Every parent knows the frustration of buying new clothes for a child only to see rips and holes in the outfit just days later.

One Sioux Falls parent decided to take things into her own hands, and with some help, a new clothing company was born.

In a Sioux Falls home office, you’ll often find Megan Pederson at her sewing machine. Pederson hasn’t always been a fan of stitching, but took it up three years ago with the encouragement of her mom, Kim Hayes.

“I begged them when they were in high school to learn how to sew. They were like ‘why should we learn how to sew, you do it beautifully. You can sew everything we need,’” Hayes said.

A year ago, the mother-daughter duo started thinking the timing might be right to begin a crafty endeavor.

“We knew that when we found what it is that we would do together, it would just make sense. Things would kind of fall into place and that’s really what started happening,” Pederson said.

The next thing they knew, the two were sewing ruffled skirts for Megan’s two daughters, three-year-old Bridget and one-year-old Lucy.

“It kind of started with me thinking I could do some things with garment construction and quilting and Megan’s ready to dig in, so we just really kind of jumped in and did it for our own girls. And people started asking questions and ‘oohing and aahing’ and we thought, ‘well, maybe be can do this,’” Hayes said.

“People asked us to do them for them, so we kind of thought, ‘well, this could be it. This could be what our deal is,’” Pederson said.

So the decision was made to start a clothing line for young girls. But what would the brand be called? Then it struck them. The designs would be named after the young girls; the Bridget and Lucy line was born.

Photo from Bridget & Lucy

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