Mom-trepreneurs In The Baby Business
If you haven’t run into Serena & Lily bedding and children’s accessories, you probably will soon. What’s so great about them? Serena (Dugan) and Lily (Kanter) help you create everything from stylish accents to complete looks for your little ones’ living (and sleeping) spaces.
Whether you’re a novice or already have a strong eye for design, their sweet, stylish, modern prints and mix-and-match palette will add a sense of fun to any peanut’s pad.
So how did this independent design force come into being? Happenstance, talent, and the fact that two women were willing to take a risk by following their instincts.
Dugan, a textile designer and artist wandered into Kanter’s Mill Valley, CA. baby boutique one day. They bonded over the idea that children’s spaces could enjoy a clean aesthetic that goes beyond the stereotypical (and sometimes stifling) pink and blue bunnies and duckies. The next day, after Dugan dropped off her portfolio, the seeds for Serena & Lily were sown. With Dugan’s drive for design and Kanter’s business savvy, they released their first collection just eight months later.
Now, between the two of them, these mom-trepreneurs are enjoying 4 children, a fantastic partnership, and a thriving catalogue, retail and online business. And it’s clear that Serena & Lily, the creation of two self-proclaimed “type A, go-getter, scatterbrains,” is anything but scattered.
Logo from Serena & Lily
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