Niche Biz: Jewelry That Replicates Scars
Tattoos have become a mainstream way for people to create lasting marks of their personalities, style and obsessions.
Now, a new company is offering a different type of skin-based memento: one-of-a-kind jewelry that replicates scars acquired in accidents and surgeries.
Launched earlier this year, It’s My Scar makes wax renderings based on photos sent in by customers, and creates their highly personal piece of jewelry in 6–8 weeks. Prices range from USD 200–1,500, depending on the metal used and the type of piece requested—bracelet, ring, earrings or necklace.
The idea is to celebrate the meaning that a scar holds for the wearer. It’s My Scar’s founder created her first piece of scar jewelry based on her own surgery scar, to commemmorate suriving thyroid cancer.
The company’s motto is ‘Claim your past and wear your story’, and it encourages customers to share their own stories on the website.
Photo by It’s My Scar.
Matt on April 17th, 2009 12:43 pm
But don’t you already have and wear the scar itself every day? I guess I file this one under “I just don’t get it/I’m not the market for this”…
Jaclyn on April 18th, 2009 12:48 pm
I definitely agree with Matt. It’s not like most people go around saying “oh man that is a real awesome scar you have there”. So why would you want a piece of jewelry that resembles one, in addition to the scar itself?
Rich on April 18th, 2009 5:24 pm
Maybe the scar is hidden by clothing.
Perhaps this is a way to deal with the emotional ’scar’ as well.
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