April 20, 2009

Valpak Franchises Opening Up

DMNews: Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow. “We’re essentially streamlining our entire operation and refocusing

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NBT*: eMotion

CNNMoney.com: EMotion’s flagship product is the “BFF<3 necklace,” a wireless communication device that takes the form of a fashion accessory for the tween set. The necklace uses radio frequency to communicate with other necklaces within a 1,000-foot range, sending coded messages though patterns of lights and vibrations. “We saw this market as very underserved,” says

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