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Two Dollar Holler
The Responsible Marketing Blog:
On Monday, one of my colleagues handed me this:
She realized I had no clue why I was receiving this crisp, new $2 bill, and said, “turn it over.”
The Seattle Art Museum are using these $2 bills to promote their Life Liberty and the Pursuit of Happiness exhibit showcasing 275 pieces of historically significant American art from the Yale University Gallery.
While the promotion has a few holes in it, the sticker on the $2 bill is must-see marketing: It’s unique. It’s interesting. The promo made the URL irresistible—I had to check it out.
Photo by Responsible Marketing Blog.
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