Franchisors Turn To Online For New Recruits

Dynamic Business:

New research into the Australian franchising industry has suggested that as newspaper advertising revenue drops, savvy franchisors will turn to cost effective online and word of mouth strategies to recruit new franchisees.
online-recruting

The Franchisor Expansion Study by market intelligence organisation 10 THOUSAND FEET revealed that the Australian Franchise Industry is fairing well in the downturn, but many are preparing for the worst by reducing marketing spend and turning to the web to promote their activities and attract new franchisees.

The study showed that in 2008 just 11 percent of new franchisee leads came from newspaper advertising, down from 18 percent in 2007. Meanwhile leads generated online grew from 38 per cent to 46 percent, and those generated by word of mouth remained static at around 17 per cent.

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