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CarsForAGrand.com: Home Grown PR

One guy turned his eBay affiliate site CarsForAGrand.com into a monster hit by driving around the country in a beat-up 1974 Pontiac LeMans that he purchased for $899.89 and doing interviews along the way with local television stations. By the end he’d received over 110,000 unique visitors to his website.

Heres’s an example of the coverage he received:

After the jump he shares some secrets to home grown public relations.

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Comments

  • What a great concept! You see how easy it is and how close we all are to really striking it big? Just an easy idea away.

  • I can see why he’d do so well. I stopped in to his website and found more than a few cars listed under my zip code. I wish I’d known about it sooner!

  • It was a great PR stunt, a 34 year old car with over 100,000 miles on it travels over 3000 miles with no problems.

    Should have signed a deal with General Motors.
    (BTW they are killing the Pontiac brand)

    The fact that he didn’t mention a huge increase in affilliate sales leads me to believe that he had a bunch of looky loos and no buyers.

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