Is Social Media Right For Your Company?
photo credit: Burning Image
It seems that everywhere you look today companies are embracing social media to help strenghten their business. So it’s only natural that others are begining to wonder if social media is the way to go for them. Even if your just entering into social media practices, it is important to asses if it’s even working for your company.
CrowdSpring recently wrote an article suggesting some points to look at when working with social media. Set some goals that are well defined. Meaning, you need to know exactly what you expect to gain from social media before you’ll know if it was effective or not.
After you have realized just what you want to gain, you need to know how to measure your return on investment (ROI) and the tools that make it easier for you to do so. If your already affiliated in some way with google, you’ll be happy to know that there is a tool in the google world called google analytics that can help you in measuring your ROI.
There are today no universally accepted metrics for measuring social media ROI for business. Every business is different – and each business has unique goals and ways to measure those goals. I have little to offer to help you with metrics other than to share how we measure our own activities.
Is social media right for your business?
Mark on May 10th, 2009 12:16 am
Thanks for the article, I’m currently getting to grips with social media – it is overwhelming!
Matt West on May 13th, 2009 8:34 pm
As a consultant, I see the value of providing an online experience. Social media is a great example of an interactive digital medium with real power, provided you know how to use it. For the average small business, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials and social media.
http://thegreenmarket.blogspot.com/2009/05/power-of-social-media-and-importance-of.html
See also the ways in which social media and sustainability are aligned.
http://thegreenmarket.blogspot.com/2009/05/social-media-and-sustainability.html
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