NexCen Brands, Inc. today announced the opening of a new state-of-the-art research and development facility for its Quick Service Restaurant (QSR) businesses. The facility, which will be located at the Company’s manufacturing site in Atlanta, Georgia, will be used to develop new products across its five franchised QSR brands: Great American Cookies®, MaggieMoo’s®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, “We are delighted to open this new facility with the support of our vendors. We are committed to innovation as well as investment in research and development to remain ahead of industry trends. We are leveraging our resources and business partnerships to continue introducing unique products in the rapidly evolving QSR industry.â€
NexCen’s QSR franchised brands are known for developing and launching original products such as the ice cream cupcake from MaggieMoo’s, the pretzel dog and pretzel bites from Pretzelmaker/Pretzel Time, and the cookie cake from Great American Cookies, as well as innovative ice cream flavors from Marble Slab Creamery. More.