Newspaper Advertising
photo credit: aloshbennett
Even today you can see people sitting down with a cup of morning coffee or on their lunch break reading a newspaper. Even online newspaper reading is a booming trend today. Advertisers are reaping all kinds of revenue benefits from this medium, you can not afford to pass this advertising opportunity up.
The Washington posts website for example receives an enormous 1.6 million new monthly visitors. That’s huge! Online newspaper has gone up 15 percent for readers ages 25-34 and a surprisingly 10 percent increase for ages 18-24.
If you run your ad in print and online like Entrepreneur.com suggests you do, most newspapers offer a combo deal to offset your cost for the ad. Online newspapers are offered in sections just like a print newspaper is, so you can rest assure that your ad will not be lost or not viewed online.
Consumers who read both print and online newspapers throughout the week are called crossover users. In fact, more than 80 percent of newspaper website visitors are crossover users who’ve also read the printed newspaper in the past seven days.
What are your thoughts on the rise in newspaper advertising?
Asav Patel on May 11th, 2009 8:52 am
Over all Advertising industry is growing. And Online Advertising Industry is growing like anything. By the end of 2010, The online advertising Industry will cross the US $ 60 Billion mark. And Google is the Online Advertising Giant.
And all of us know that how much google earns from advertising. (Last year Google has generated US $ 20 Billion Revenue & 99% of it comes from its 2 amazing programmes AdSense & AdWords)…!!!
Anna Harvey on May 13th, 2009 3:04 am
There is no denying the fact that newspaper advertising is the most powerful tool of advertising and reaching the target customers. The coming of the Internet saw many people jump into the online bandwagon, with little or no results. And now when the excitement generated by the new medium has gradually downed down, research figures are showing otherwise. In fact the combined power of all the other forms of media cannot take over the might of the newspapers.
Ashley L. on May 14th, 2009 4:35 am
I think that it is surprising that newspaper advertisements is increaseing seen as, in my opinion, more people are going online to get their news. Though i can understand why you get crossover readers, because you get different levels of detail in each.
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