Since 2001, we've posted 20,581 different business opportunities and ideas, so you're sure to find something here to inspire you!
Branding: An Effective Strategy

photo credit: Caveman 92223
Our newest post is up on the Small Business Marketing Guide. It’s entitled Branding: An Effective Strategy and was written by Angela Shupe. Here’s a preview:
What does every business have in common? A brand. It might not be the same for everyone, but it is a strategy they all have to employ at some point. Essentially, it will represent every positive, or potentially negative, thought a customer will have about your company.
Of course no business would want their brand to give people a negative impression. But, what do they want it to say? That’s a question that you need to ask yourself. The actual answer will depend on you.
A good brand is nothing without the right strategy and a good strategy is nothing without the right brand. Could you imagine if Google had gone with a different name?
You might not become the next Google, but you still need to put in the time to build a brand that will do what you need. To do that, you will need to define your brand and, ultimately, define yourself.
Related Businesses in the Directory
Related Posts
Related Resources















Seh on June 26th, 2009 5:52 pm
I haven’t really tried an actual branding strategy with video. I cant imagine why it wouldn’t work. I’ve used video to drive traffic to my site and create a list. This article has me thinking of something viral to brand my business. Thanks… You didn’t mention a lot about video in the article but that is a very inexpensive way to create some good traffic. I upload my videos to http://www.Adwido.com for free. Then they help me target specific keywords to boost search engine traffic.
RedHotFranchises on June 27th, 2009 6:20 am
Great Article!
If you think only big corporate names need to think about things
like brand names, think again. Your brand says a lot about you
and your business, and that’s as true for a one person home-
based operation as it is for a multinational conglomerate.
Leave a Reply