Branding: An Effective Strategy
photo credit: Caveman 92223
Our newest post is up on the Small Business Marketing Guide. It’s entitled Branding: An Effective Strategy and was written by Angela Shupe. Here’s a preview:
What does every business have in common? A brand. It might not be the same for everyone, but it is a strategy they all have to employ at some point. Essentially, it will represent every positive, or potentially negative, thought a customer will have about your company.
Of course no business would want their brand to give people a negative impression. But, what do they want it to say? That’s a question that you need to ask yourself. The actual answer will depend on you.
A good brand is nothing without the right strategy and a good strategy is nothing without the right brand. Could you imagine if Google had gone with a different name?
You might not become the next Google, but you still need to put in the time to build a brand that will do what you need. To do that, you will need to define your brand and, ultimately, define yourself.
Seh on June 26th, 2009 5:52 pm
I haven’t really tried an actual branding strategy with video. I cant imagine why it wouldn’t work. I’ve used video to drive traffic to my site and create a list. This article has me thinking of something viral to brand my business. Thanks… You didn’t mention a lot about video in the article but that is a very inexpensive way to create some good traffic. I upload my videos to http://www.Adwido.com for free. Then they help me target specific keywords to boost search engine traffic.
RedHotFranchises on June 27th, 2009 6:20 am
Great Article!
If you think only big corporate names need to think about things
like brand names, think again. Your brand says a lot about you
and your business, and that’s as true for a one person home-
based operation as it is for a multinational conglomerate.
Leave a Reply