NexCen Brands, Inc. today announced the opening of the first TAFTM, previously known as The Athleteâ€™s FootÂ®, franchised store in Lebanon. The store opened in Beirut, Lebanon, the capital and largest city of the country.
Khalid Al-Mutawa is the master developer for TAF Lebanon and owns the rights to develop TAF in Kuwait, Jordan and Egypt. Under an existing franchise agreement, 11 TAF stores have opened in Kuwait since 1997. In addition, Mr. Al-Mutawa is the master developer in Kuwait for Shoebox New YorkÂ®, another NexCen Brands retail footwear concept.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, â€œBy working with proven master developers, we are continuing to expand our retail and QSR franchised brands into new international markets. We are very pleased to strengthen TAFâ€™s presence in the Middle East through this new franchised store in Beirut.â€