Business Opportunities Weblog

Direct Marketing Strategies: Inspire Your Recipient

By on May 20, 2009 in Administrivia

My newest post is up on on the Small Business Marketing Guide. It’s called Direct Marketing Strategies: Inspire Your Recipients. Here’s a preview:

Create A Reaction

If you receive a letter that tells you that you’ve just won something, wouldn’t that motivate you to open it?

Opening the letter is a reaction. By announcing that you might have won something, they have guided that reaction into something that would benefit them. The moment that letter has been opened, they will continue to try and persuade you into doing what they want you to do. That is exactly what you need to do with your own direct marketing materials.

marketing

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

Another Idea: How to Start a Direct Marketing Sales Business

  • Jaclyn

    While i have gotten many of these in my lifetime so far, and yes, i use to open them all thinking to myself “hell yeah…i won a car”, over time and after opening so many of them i began to realize that all it was was a way to get me to open the envelope only to find that i didn’t REALLY win anything in actuality. So now, no, i don’t even open them, they get filed in file 13 trash can along with the other non interesting mail.

  • http://www.listaemail.com Lista de email

    The marketing strategies are part of the great evolution of electronic commerce in our time .. and has brought tremendous growth for trade .. worldwide
    venda de emails serviçes.

  • http://www.jeffreybinderlaw.com/Matrimonial_Divorce.html New York matrimonial attorney

    your post motivated me a lot to do the good work. that had the encouraging parts. i just loved it.

  • http://www.listaemail.net/ Lista Email

    The marketing strategies are part of the great evolution of electronic commerce in our time .. and has brought tremendous growth for trade .. worldwide
    lista de emails serviçes.

  • http://www.modelosdecartascomerciais.com Modelos de cartas comerciais

    I really like this post. Very good.

  • http://www.webcrafter.co.in/ seo rajasthan

    It can be not really easy to do seo submission by your own peculiarly when you’re very busy. Nevertheless, you’re not alone! We created our social bookmarking sites for business men.

  • http://www.grindingmediaball.com Cast Steel Grinding Balls

    Outstanding blog post, I have marked your site so ideally I’ll see much more on this subject in the foreseeable future..