Direct Marketing Strategies: Inspire Your Recipient
My newest post is up on on the Small Business Marketing Guide. It’s called Direct Marketing Strategies: Inspire Your Recipients. Here’s a preview:
Create A Reaction
If you receive a letter that tells you that you’ve just won something, wouldn’t that motivate you to open it?
Opening the letter is a reaction. By announcing that you might have won something, they have guided that reaction into something that would benefit them. The moment that letter has been opened, they will continue to try and persuade you into doing what they want you to do. That is exactly what you need to do with your own direct marketing materials.
Jaclyn on May 21st, 2009 1:12 pm
While i have gotten many of these in my lifetime so far, and yes, i use to open them all thinking to myself “hell yeah…i won a car”, over time and after opening so many of them i began to realize that all it was was a way to get me to open the envelope only to find that i didn’t REALLY win anything in actuality. So now, no, i don’t even open them, they get filed in file 13 trash can along with the other non interesting mail.
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