Promote Your New Company Name
photo credit: Torley
If you are a business that has recently switched to a new and what you consider to be a better business name, then you should know that simply switching the company name is not enough. You have to actually get out there and promote this new name, as suggested on BrandingStrategyInsider.
Be sure to start using the new company name as soon as possible, this will begin the process of people and other companies switching their information over to the new name you have chosen. Don’t forget to let your existing and potential customer’s know of this new name. Send out flyers, put up a banner outside of the company, etc to promote the new name.
Don’t just sneak the name out. Let the media know the reasons and background for switching names. Here’s the kind of statement we encourage: “Our new name suggests the innovative, interactive and dynamic qualities of a company poised for growth.
What did you do to get the word out about your name switch?
Eli on May 24th, 2009 5:06 pm
There is some great advice in this article. However, one must also be sure to secure and register the domain name for the new business name. You can register a domain name on GoDaddy.com.
http://www.franfarm.com
Rooney on May 26th, 2009 11:52 am
a good company name should be self-promoting. you don’t want to pick a name that makes you another tree in the forest and then spend the rest of your advertising budget trying to stand out. i found this cool blog post on what to look for in a naming company: http://onthebutton.wordpress.com/2009/05/26/top-10-things-naming-company/
thought it might be helpful.
cheers!
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