Doubletree By Hilton Brand Continues Growth In Russia

Franchising.com:

Hilton Hotels Corporation (HHC) today announced that it has entered into a management agreement with ZAO Pansionat Solnechy Lutch to open its third upscale Doubletree by Hilton hotel in Russia.
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Occupying a prime location overlooking the Black Sea and Mzimta River, the Doubletree by Hilton, Sochi Adler plans to have a total of 200 rooms including 15 detached villas. Located in one of Russia’s most strategically important and rapidly developing investment centres, Doubletree by Hilton, Sochi Adler is expected to open by the end of 2011. With two other Doubletree by Hilton franchise development agreements already signed in Novosibirsk (opening Q3 2009) and Perm (opening Q1 2010), today’s signing represents the ongoing growth of the brand and marks the Hilton Hotels Corporation’s first management agreement in Russia.

Welcoming the announcement, Mike Collini, Vice President Development, Northern Europe and Russia, Hilton Hotels Corporation commented: “As a year-round resort destination Sochi is already one of the most popular holiday destinations for the domestic travel market in Russia. Thanks to the 2014 Winter Olympics it is now very much on the map for international travellers and is emerging as a key travel hot spot. The city is fast becoming one of the most important cities outside of Moscow and St Petersburg and with a lack of quality internationally branded hotels we feel that Doubletree by Hilton Sochi Adler is set to become one of the city’s flagship properties”

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