In an interactive hour-long presentation, business entrepreneur and author Beth Caldwell shared her “secrets to success” to an audience that filled Eisenberg Classroom Building’s auditorium.”
Caldwell is a public relations consultant in Greentree, Pa., where she owns her own public relations firm and focuses in working with small business owners and entrepreneurs.
She spoke about how she was a single mother with a special needs child who found herself without work. She then became a social worker with no intent of becoming an entrepreneur, until she coincidently bought a magazine company with which she had previous business transactions.
She shared how over the years, doors opened for her and enabled her with opportunities to be a publisher of several magazines, write a book and become a public relations consultant.
“Be really creative,” Caldwell advised. “Think back to all of your experience, no matter how little or silly they seem, because all of the volunteer, club and internship experience you have will add up.”
Photo by Beth Caldwell.