Successful Green Marketing
photo credit: Tambako the Jaguar
In today’s world many people and businesses nationwide are switching over to eco-friendly products and services. But when venturing into this new sector some people are finding it difficult to market their new green ideas. Entrepreneur.com recently posted an article with some helpful tips on green marketing.
Prove your product to your customers. Customers want proof that your product or service is eco-friendly, it will serve a better purpose for the environment. People are naturally skeptical at green products, wether they are truly eco-friendly and worth the money to buy.
Get Your Pricing Right. While many green shoppers are willing to pay extra to do the right thing, the majority say price is very important in their purchase decisions. Consumers want quality products that are good for them and for the environment at a price they can afford.
Make sure you offer personal benefits to your customers. Your customers want to know that this new product will personally benefit them in some way such as better oral health, cleaner air for their kids to breath, improved overall health benefits and more.
RedHotFranchises on June 1st, 2009 5:57 pm
Try marketing synergy beads or any product that gives you that eco-friendly feeling, it would prove to be very rewarding in the long run.
annalaurabrown on June 1st, 2009 6:20 pm
This is great. I market a green line of candles and we get these kinds of questions all the time. You really must know how to prove to your customers that your product is eco-friendly as well as how to explain to them why it is different.
Edward Izzys on June 11th, 2009 10:22 am
Interesting!
I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Search Engine Optimization.
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