From Keyword To Biz Idea
Keyword research is incredibly effective for market research because the main reason people use search engines is to find solutions to their problems.
And people with problems might be willing to pay money to solve them.
But there are so many ways of expressing the same problem. “Cat food” could also be “cat treats,” “food for kitty,” “organic cat food.”
Someone who needs to feed a cat could use any of those terms in their search, or hundreds of others–and search engines record every one of them.
That means there’s a mountain of data about what people are searching for–and it’s all waiting to be analyzed.
That’s why initial keyword research is a crucial first step if you’re just starting an online business.
Low-cost research tools, like Keyword Discovery, Wordtracker, and BeBiz, make sense of all the data the search engines provide.
With that knowledge, you can uncover untapped niche markets by finding problems a lot of people are seeking answers to–and not getting many results.
If you find a hungry market first, and develop a product to serve that market, you’ve already won half the battle.
Continue Reading: “From Keyword To Biz Idea In 8 Steps”
Photo by rolve.
Jaclyn on June 3rd, 2009 3:16 pm
That is so true about how many different ways you can search for one topic. One of the biggest problems i face is that if you are looking for “cat food” and you type that, not only do you get sites related to things that cat’s can eat but in addition you get vet clinics, grooming shops, toy’s, and more so then you have to sift through all of the thing’s you don’t want to get to the one that you were looking for.
RedHotFranchises on June 3rd, 2009 6:37 pm
There’s just about unlimited information out there on the Internet if you are willing to invest your time to pick the best keywords and research, especially if you do not have the necessary requirements for a certain position, it’s easy to study those requirements in a few hours or less if you a fast learner taking advantage of its abundance of knowledge via the Internet. Open your mind to everything around you.
Leave a Reply