From Keyword To Biz Idea


Entrepreneur:

Keyword research is incredibly effective for market research because the main reason people use search engines is to find solutions to their problems.

And people with problems might be willing to pay money to solve them.

But there are so many ways of expressing the same problem. “Cat food” could also be “cat treats,” “food for kitty,” “organic cat food.”

Someone who needs to feed a cat could use any of those terms in their search, or hundreds of others–and search engines record every one of them.

That means there’s a mountain of data about what people are searching for–and it’s all waiting to be analyzed.

That’s why initial keyword research is a crucial first step if you’re just starting an online business.

Low-cost research tools, like Keyword Discovery, Wordtracker, and BeBiz, make sense of all the data the search engines provide.

With that knowledge, you can uncover untapped niche markets by finding problems a lot of people are seeking answers to–and not getting many results.

If you find a hungry market first, and develop a product to serve that market, you’ve already won half the battle.

Continue Reading: “From Keyword To Biz Idea In 8 Steps”

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